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United Airlines

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TechCrunch 2019

For the 2019 TechCrunch, United Airlines was there to demonstrate their unique ability to connect the tech industry to their next business meeting or partner, no matter where it takes place, by highlighting United’s expansive network, scope and routes to key tech hubs around the world.​

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Using the Emotion Recognition API to detect participant’s reactions to a series of images, our AI agent will calculate a destination recommendation ​
(Berlin, Tel Aviv or Shanghai). Attendees will receive their results on custom-designed postcards and will be encouraged to network with others who received the same result. Messaging on the postcard and within the space all circled back to how United gets them to their next opportunity, wherever it is: Berlin, Tel Aviv, Shanghai or anywhere else it may be. Attendees will be encouraged to share their results on social and tag @United. ​​

How did our AI Agent work? 

  1. Brand ambassador introduces experience​​
     

  2. Guest stands in front of screen
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  3. Guest is presented three separate images, each representing a tech industry (electronics, artificial intelligence, and software)​
     

  4. AI scans guest's facial reactions to measure their favorability toward each image​
     

  5. Guest's reactions inform the destination result​
     

  6. Brand ambassador presents guest with an output that displays their destination result

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